Rubicom

Rubicom is a Swiss PR and strategic communications agency based in Zurich. They specialize in helping clients navigate complex communication challenges with a focus on strategy, creativity, and credibility. Their expertise spans public relations, branding, corporate communications, and digital strategies, working closely with clients to craft impactful, forward-thinking solutions.

What does communications consulting have to do with Julius Caesar? In 49 BC, the Roman general made an irreversible decision by crossing the Rubicon River with his army, defying the law and paving the way for his rise to power in Rome.

Today, “crossing the Rubicon” is understood in many countries as committing to and taking risks that alter the course of a situation. In the business world, many companies face their own “Rubicon moments”: critical decisions that will shape their future. Our client, Rubicom, is a Swiss PR and strategic communications agency that helps its clients navigate these challenges, guiding them to make decisions with vision and success.

Creating Rubicom’s brand identity involved finding a delicate balance between the company’s personality traits – creativity, agility, forward-thinking, and tech-savviness – and its territory: a sector where showcasing reliability, credibility, and professionalism is crucial.

We chose to draw inspiration from the river and the captivating story behind its name. Our goal was also to spotlight the metaphor of blazing new trails in communications while emphasizing Rubicom’s partnership approach: forging a path alongside their clients.