RPA

RPA is an events and brand-experience agency founded over 20 years ago. Their expertise and their sensitivity to amplify each brand’s unique voice ensure every detail works flawlessly. RPA’s talented team dives into a brand’s essence and turns it into experiences that truly connect—driven by bold creativity.

RPA approached us with the challenge of rethinking their brand and redefining both their strategy and visual expression to reflect who they are today. A company with years of experience, able to communicate knowledge and stability — and at the same time, a team driven by creativity and energy, ready to be bold.

We defined the brand essence by answering a question we found defining: What does an RPA event smell like? Experience. Emotion. Determination. Closeness. We summed it up in two words: Grit and vibe. An ambition that hasn’t settled with experience, but has made them unstoppable. We translated this brand essence into a bold, evocative, energetic visual universe that is at once solid, flexible, and emphatic. A system as flexible as it is orderly, as full of personality as it is free of whites and blacks. A visual identity that avoids indifference. A brand that goes all in.