Musotoku

Musotoku is a brand dedicated to the design and manufacture of tattooing tools, inspired by military and aeronautical technology. With its popular power supply, its flagship product, the brand focuses on both design and technology to offer robust and high-quality products that enhance the skills of the tattoo artist.

Musotoku sought a partner who could understand their needs, reduce workload, and support brand growth. Through a phased approach, we progressively built trust and managed project uncertainties. By aligning with Musotoku’s goals and focusing on their clients, we strengthened the brand’s identity and market presence, establishing a clear path for future growth and challenges.

In the competitive world of online shopping, packaging shapes the client’s first impression and conveys the brand’s “intangibles.” For Musotoku, we designed an unboxing experience as refined as the product itself, using textures, sounds, colors, and materials to create a memorable encounter that feels like a personalized gift. The Musotoku power supply, embodying power, creativity, and technical excellence, is reflected in a premium package that feels both innovative and professional. We added a white band to the box, printed with the repeated logo, which would become an emblem across all brand touchpoints.

Based on Musotoku’s new identity applied to the packaging, we redesigned the brand’s website to reflect its technological strength, industrial style, and aeronautical aesthetic. The distinctive white band is transferred to the website, enhanced by micro-interactions, smooth animations, custom cursors, and a retrofuturistic interface aligned with its product. With black-and-white contrasts, neon accents, and monospaced typography, we designed a unique and tailored visual ecosystem that conveys Musotoku’s technological and industrial spirit.

We created an online speed tester for visitors to compare the voltage and speed performance of four popular tattoo machines with a Musotoku Power Supply. The design features a direct, intuitive interface, reflecting the brand’s service-oriented and accessible nature. Recognizing the strong presence of Musotoku’s community on Instagram, we incorporated user reviews and testimonials styled to resemble the app’s chat feature, ensuring authenticity. 3D renderings of each product were created, drawing inspiration from high-end technology and aeronautics with sleek, starry backgrounds and materials like carbon fiber and titanium, evoking a sense of weightlessness.