Havaianas

Work

Services

Activation

Industries

Fashion

Scope of work

Creative Proposal
Point of Sale
Packaging
Catalogues
Merchandising
Presentation Decks
Motion Graphics
3D Rendering
Events
Web Design
Newsletters
Social Media

Havaianas campaign communication and design by Cocota
Havaianas campaign. Branding and design by Cocota
Havaianas campaign and point of sale designed by Cocota
Havaianas campaign image by Cocota
Car image used in Havaianas campaign. Branding and design by Cocota
Havaianas campaign: beach and surfers image. Branding and design by Cocota
Havaianas campaign street poster by Cocota
Havaianas campaign posters. Branding and design by Cocota
Havaianas campaign street posters by Cocota. Design by Cocota
Havaianas recycle point. Designed by Cocota
Havaianas women shoes
Havaianas campaign: point of sale
Havaianas campaign communication and design by Cocota

Spearheading the EMEA campaign of the iconic Brazilian flip-flop brand.

ABOUT

Havaianas is Brazil’s best-known brand globally, distributing their flip-flops, with their distinctive ‘rice grain’ textured soles, to over 100 countries.

Havaianas campaign. Branding and design by Cocota
Havaianas campaign and point of sale designed by Cocota

(A) Project Overview

Havaianas, our summeriest client, has entrusted us with designing and/or activating their EMEA campaign for the past seven years. A team of Cocota designers works hand in hand with Havaianas’ project managers during the pre-summer season to create point-of-sale materials such as window graphics, promotional items, free-standing displays and banners for the brand’s stores and wholesale spaces as well as branded environmental graphics for event, showroom and office spaces.

Havaianas campaign image by Cocota
Car image used in Havaianas campaign. Branding and design by Cocota
Havaianas campaign: beach and surfers image. Branding and design by Cocota
Havaianas campaign street poster by Cocota
Havaianas campaign posters. Branding and design by Cocota
Havaianas campaign street posters by Cocota. Design by Cocota
Havaianas recycle point. Designed by Cocota
Havaianas women shoes
Havaianas campaign: point of sale

Testimonials

Havaianas, client of Cocota design studio
Sandra MuñozHead of Retail & Trade Marketing Europe and Category Management, Havaianas Europe

There are several reasons why Cocota has become one of our main collaborators at Havaianas Europe. They are an extremely organised design studio, which is very important when launching a campaign with very little time in different countries and working with teams that speak different languages and come from different cultures. They carry out intensive monitoring without dropping their guard on details and respect timelines and deadlines. The design team is creative, agile, proactive and friendly; they're always flexible and open to new suggestions.