Bla Bla Sex

SEDRA-Federación de Planificación Familiar is a non-governmental organization that works so that all people can exercise their right to decide freely about their sexuality and reproduction and the right to have access to the services they need. In addition, SEDRA-FPFE provides sexuality care services.

Let’s talk about sexuality: That’s the digital challenge SEDRA posed us when they asked us to design BlaBlaSex: a website for young people to normalize conversations around different topics related to sexuality.

The result is a playful and vibrant one page about bodies, self-esteem, emotions, relationships, rights, consent, boundaries, decision-making, prevention, contraception, and most importantly, taboo and stereotype-free communication. We wanted to convey the sense of trust in a one-on-one conversation through a visual language that resonates with their users: WhatsApp messages, videos, emoticons…
The use of cheerful colors and curved and large shapes raises the conversation from light and ease, away from fear.