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Sixteen years.
One team.
URSA makes insulation — the kind that keeps buildings warmer, quieter and more efficient. They operate 13 factories across Europe and carry serious purpose behind their materials: energy rehabilitation, sustainability, circularity. Their standards have them competing at the very top.
We've been URSA's creative partner
since 2009.
With them, everything flows: less friction, more focus, better results. They're a team that feels like part of the project.
INDUSTRY
Building insulation
REACH
13 factories, Europe-wide
SINCE
2009
SCOPE OF WORK
Brandbook & guides
Icon library
Internal templates
Product naming
Competitor analysis
Presentations
Infographics
Catalogues
Social content
Web & UI Design
Factory wayfinding
Campaigns
THE CHALLENGE
A European business with complex stakeholders, multiple markets and a brand that needs to work as hard in a factory wayfinding system as in a corporate ESG report. When Etex — one of the largest construction groups in the world — acquired URSA, the pressure on brand consistency only increased.
They needed a creative partner deeply aligned with URSA, yet able to inject a fresh and current perspective. One who could handle global corporate presentations and internal campaigns in the same week, without losing quality or tone along the way.
What we built — and keep building
We started developing their product catalogues and never really left. Over sixteen years, we've worked across every layer of URSA's communications.
The creative seniors your teams will CC on everything.
In numbers
IN THEIR WORDS
Working with Cocota is like breathing easy. They get it straight away, they genuinely listen, and they bring a clarity that shows up every single day. With them, everything flows: less friction, more focus, better results. For us, they're more than a supplier — they're a team that feels like part of the project.
With their professionalism, open approach, and always with a critical mindset, Cocota team helps us in creating new approaches or campaigns, strategic branding or communication concepts as well as ad-hoc digital designs — always in an international environment.
A 30-minute conversation is enough to find out if it makes sense for your brand.
