Ilustratour

Constellations of activities, constellations of international ‘stars’ of the illustration world…  the complete universe of Ilustratour was represented through this flexible and simple identity system.

The largest international illustration festival organized in Spain, offering more than 400 hours of activities during 15 days.

Our friends at i-con-i asked us to develop the visual identity of the 7th edition of the illustration festival, including workshops, lectures, exhibitions, portfolio reviews and other activities. The visual identity had as a starting point the mascot of the year, designed by Cecilia Moreno and winner of the ‘Pato Pollo’ contest organized by Illustratour and Edelvives, with the theme of “Draw your map”.

The concept of networking, a highlight of the festival, together with the extraterrestrial look of the mascot led us to create a flexible identity based on constellations, which could be applied on a black sky or as a bulleted list.

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