Havaianas Wooden Van – Visual Merchandising

We were commissioned to work on a new pop up item for the 2018 Havaianas retail spaces. The goal was to create a premium version of the Havaianas van out of wood, for a natural style that reflects the Havaianas premium pop up items set.

Havaianas is the Brazilian brand with the highest global visibility, distributing their rice-grain sole flip-flops to over 100 countries.

This project was challenging as we were tasked with recreating such an iconic object, recognizable for its curves, with flat and thin panels of wood.

We carefully crafted a clean structure, embellished with small details, the window spaces free to lighten up the piece. The final product, two vans showcasing different designs printed directly onto the wood. These vans will be featured on display within Havaianas retail spaces across Europe.

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