Globotours offers a completely customized experience in luxury travel to Cuba. We helped with the agency’s visual identity, using the balloon as a symbol to reflect a more adventurous, luxurious and personalized travel experience.
Globotours is a travel agency specializing in customized travel to Cuba. Offering a range of authentic experiences, from staying with locals and renting old Cuban cars to enjoying insider experiences and guided tours customized according to the traveler’s interests.
The environment design included the production of the brand logo as a wooden sign for the storefront and origami objects that served as interior decoration.
Our goal was to communicate the dual character of the business. A modern look with elements related to traditional Cuba present in the different materials, through the use of nostalgic details such as a passport stamp and an old folder for paper-tickets.