Bake away – Branding

The Bake Away food truck came into the world with the goal of sharing happiness in the shape of little baked snacks: The Bakes, “empanadas” and desserts with international flavours.

A start-up company based in Madrid, selling “empanadas” with international flavours.

The “Happy Urban Food” motto is complemented by a colourful visual identity based on the concept of position and movement. Coloured paths become outlines that protect the interior, exactly as the edges of an empanada do, and are displaced in the space as a playful resource.

Coffee cups produced in all the different colours and picked randomly allow a wide range of color combinations that will travel around as much as take away products do.

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