🚀 Let’s go!
Ten years of summer.
Havaianas is one of the world’s most recognisable footwear brands. Born in Brazil in 1962, the brand has grown into a global retail presence across hundreds of own stores, pop-ups and multibrand spaces. Keeping the brand consistent across that many markets and formats requires more than good design.
It requires a team that lives and breathes the brand guidelines with a system mindset and an airtight revision process.
Cocota has become one of our main collaborators at Havaianas Europe. They are an extremely organised design studio.
INDUSTRY
Footwear
Retail
REACH
Europe
SINCE
2016
SCOPE OF WORK
Creative Proposal
Point of Sale
Packaging
Catalogues
Merchandising
Presentation Decks
Motion Graphics
3D Rendering
Events
Web Design
Newsletters
Social Media
THE CHALLENGE
A European campaign rolled out simultaneously across several countries, multiple store formats, and under extremely tight production timelines. Marketing managers and local printers were all working in parallel, each with different requirements and languages.
Havaianas needed a partner with deep brand knowledge, strong technical expertise in artwork development and adaptation, and the project management capacity to absorb that complexity without losing quality or consistency along the way. We started 10 years ago. We’re still here.
What we built — and keep building
We work across retail and trade — own stores and multibrand spaces — managing 2D and 3D proposals, final artwork and ongoing communication with European marketing managers and Havaiana’s production vendors.
The creative seniors your teams will CC on everything.
In numbers
IN THEIR WORDS
Cocota is a key partner for Havaianas Europe, bringing strong organization, a can-do mindset in fast-changing environments, and a good eye for branding that continuously feeds new ideas.
A 30-minute conversation is enough to find out if it makes sense for your brand.
