Havaianas

Spearheading the EMEA campaign of the iconic Brazilian flip-flop brand.

Havaianas, our summeriest client, asked us to design their EMEA campaign. Five of our designers worked hand in hand with five of their project managers for seven months.

We studied Havaianas’s global campaign to devise a regionally tailored concept for use by their partner agencies in EMEA.

Sobre Havaianas

Havaianas is Brazil’s best-known brand globally, distributing their flip-flops, with their distinctive ‘rice grain’ textured soles, to over 100 countries.

Point of sale

Havaianas stores are well known for their colourful window displays. Creating an eye-catching visual that displayed the products while keeping the interior of the store open to daylight was no piece of cake, but we came up with a concept that could be applied to any kind of shop window – whether narrow, wide or with 3D graphics. We also designed point-of-sale materials such as promotional objects, free-standing displays and banners for the company’s stores and wholesale spaces.

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Catalogue

The season catalogue was a key piece to showcase Havaianas’s new collection. We took our inspiration from Instagram to reflect the company’s fresh and youthful spirit.

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