Thorough research is the first step in all of our branding projects, as it allows us to unearth the insights needed to craft your strategic platform.
Branding
BrandingBrandingBrandingBranding
We partner with brands to help them capture their true essence.
Our strategic approach empowers brands to reveal their authentic self, attune to their purpose, and resonate to amplify their vision. Aligning your brand with values strengthens connections with your audience, intensifies your impact, and attracts like-minded talent.
Your studio for brand (r)evolution
Embracing your unique vision to create a custom brand experience that aligns with your strategy.
In-depth understanding
Personalized strategy
Every company is unique, by purpose, circumstances, and business objectives. We steer clear of a one-size-fits-all approach and instead focus on creating tailored and scalable brand strategies.
Design excellence
We specialize in translating complex ideas into delightful design systems that work seamlessly across online and offline channels, customized to meet the specific needs of each brand.
FEATURED WORK
🫧Wild
Branding for a self-care brand that celebrates emotional life.
(Fashion & Beauty)
🚀
Musotoku
Leading the world of tattooing.
(Tech)
🎉
RPA
An identity that vibes with everything.
(Other)
🇪🇺Creative Europe
Ode to diversity. Creating a new dialogue between cultural operators.
(Culture)
🔥Dame la Brasa
Rebranding while upholding the principles of the slow food movement.
(F&B)
🎤Sexy Zebras
Visual identity for Madrid's rock band Sexy Zebras.
(Culture)
WHAT WE DO
WHAT
We take a fresh look to get to the heart of things.
WE DO
BRANDING services
Creating impactful brands that boost business value.
(A) BRAND RESEARCH
- Qualitative Research
- Benchmark
- Brand Workshops
- Moodboards
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Together, we delve into your business to gain a profound insight to the unique challenges you face and the opportunities that lie ahead. Our aim is to explore the intricacies of your brand, customer base, and industry trends to maximize their potential and ensure they align with your business goals.
(B) BRAND STRATEGY
- Brand Territory
- Brand (Re)Positioning
- Brand Innovation
- Brand Narrative
- Brand Architecture
- Brand Personality
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Based on the findings obtained from the research, we develop a bespoke brand strategy for your business. Through personality archetypes and storytelling, we identify your natural territory and possible areas for innovation.
(C) BRAND IDENTITY
- Creative Concept
- Visual Identity
- Verbal Identity
- Brand Claim
- Brand & Product Naming
- Sound Identity
- Motion Identity
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With a well-thought strategy defined, we translate that personality and (re)positioning into a multisensory identity that differentiates your brand. We create every crucial element of your brand book, including your distinct voice, colors, sound, and movement, always with an eye on long-term growth.
(D) BRAND ROLLOUT
- Brandbook
- Website
- Digital Branding
- Packaging
- Branded Environments
- Copywriting
- Brand Campaigns
- Events
- Photo & Film
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Once we have a cohesive identity, we roll out your brand consistently across every touchpoint to improve visibility. We design engaging online and offline experiences that resonate with your audience and encourage interaction.
(E) BRAND (r)evolution
- Brand Guardianship
- Rebranding
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We offer continuous support and counseling to our clients, helping them refine and perfect their brand as their business grows and evolves.
What our clients say.
Our expertise speaks the language of business and creativity, resulting in a formidable combination that fosters long-term relationships with our clients.
TESTIMONIALS
Andreas KernCEO, Rubicom
1/3
Thanks to the whole team for the great collaboration! Working with you on Rubicom's visual identity and website has been a fantastic journey. Your understanding of my needs, combined with your creativity and implementation skills, resulted in a superb outcome that brought the Rubicom brand to life. I truly appreciate your dedication and professionalism.
David BarrosoFounder & CEO, Musotoku
2/3
The result after all these weeks has been fabulous. We feel more optimistic because we have solved something that was important, and we also have the confidence of trusting a studio, Cocota, that understand us and we enjoy working with. We are confident to be working with a team that is doing, like us, something that they are passionate about and in which they are experts.
Cecilia GarcÃÂaFounder, CÃÂrculo de Belleza Integrativa
3/3
No other proposal understood our essence better than Cocota. At all times we felt listened to and truly advised by professionals. Trusting Cocota was a significant turning point from which we now benefit daily, as our clients feel more connected and identify with the values of our project. Cocota is a team that is honest, creative, and kind, taking care of both big and small details.
FAQ
Questions?
Some answers.
Anything missing from our list?
Feel free to reach out to
hola@cotastudio.com
Do you need a helping hand? Shoot us a message!
Is your complete portfolio displayed on this website?
Our showcased projects represent a carefully curated selection that we update annually. Since 2017, we've collaborated with numerous brands across diverse industries and we do maintain an archive of all our work. If you're looking for examples from a particular industry or type of project, please feel free to ask. We'd be happy to share relevant samples with you.
What do you deliver?
Our deliverables include the following:
• Brand Strategy Document: Comprehensive outline of your ad-hoc brand platform, with could include mission, values, brand architecture, brand positioning, brand personality, value proposition messaging, brand name, brand slogan…
• Visual Identity System: We always deliver a folder with all the visual assets in editable format: from the logo in different formats to other visual resources that will be needed to activate your new brand identity.
• Brand Manual: A brand book can be delivered as a live microsite or in presentation format. It explains the foundations of the brand, its visual and verbal identity and includes easy to understand guidelines, that often cover logo usage, color palette, typography, photography, iconography, layout composition, messaging composition and other elements.
• Brand Collateral: Communication and marketing materials like corporate presentation or pitch deck, presentation templates, social media templates or office design materials, among other brand communication materials.
• Process presentations: At the end of the process we will share all the presentations shared with you during the process of creating your new brand in open format.
• Brand Strategy Document: Comprehensive outline of your ad-hoc brand platform, with could include mission, values, brand architecture, brand positioning, brand personality, value proposition messaging, brand name, brand slogan…
• Visual Identity System: We always deliver a folder with all the visual assets in editable format: from the logo in different formats to other visual resources that will be needed to activate your new brand identity.
• Brand Manual: A brand book can be delivered as a live microsite or in presentation format. It explains the foundations of the brand, its visual and verbal identity and includes easy to understand guidelines, that often cover logo usage, color palette, typography, photography, iconography, layout composition, messaging composition and other elements.
• Brand Collateral: Communication and marketing materials like corporate presentation or pitch deck, presentation templates, social media templates or office design materials, among other brand communication materials.
• Process presentations: At the end of the process we will share all the presentations shared with you during the process of creating your new brand in open format.
What does the timeline of a brand design project look like?
A branding project timeline will depend mainly on its scope and the availability of the key content providers. Typically, our projects unfold over a period of 8 to 12 weeks.
How much does a brand design cost?
Most of our full brand strategy and design projects range from €12,000 to €50,000. The price of the project will depend on the complexity of the strategy, the size of the company and its communication channels and needs, and the complexity of the derivables.
What tools do you work with?
We design in Adobe Creative Suite and Figma, plan and document in Notion, and stay in touch through email and Discord. Depending on the needs of the project, we also boost our proposals in collaboration with design resources like typography foundries, AI generators, hand-craft tecniques, and more.
Why should we choose you as a brand design agency?
Our clients describe us as passionate designers, attentive listeners, strategic thinkers, and easy to work with. We strive to create best-in-class design — and it shows, with over 40 international design awards in the last five years. We’re great suited for branding and rebrading projects that look to achieve a very professional outcome, end-to-end guidance, and a pleasant process experience.